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Tuesday, May 25 2010

I thought it would be a good idea to send out some information to my followers about the American Society on Aging (ASA).  The ASA offers a diverse array of renowned educational programming, outstanding publications and state-of-the-art information and training resources, and the largest multidisciplinary network of professionals in the field of aging. Basically, the ASA is one of the best resources for topics aging. The ASA sends out publications with information on current trends, resources for the elderly and their caretakers and much more.  They also hold conferences and trainings in order to better educate those in the aging field and even the general public.

If you are interested in checking them out yourself go to: 

I hope you find them as useful as I do.


Posted by: Darlene Jalowsky AT 09:29 pm   |  Permalink   |  Email
Saturday, May 15 2010
People 50 and older collectively hold $7 trillion in wealth and, in the United States, control 75% of the nation's disposable income, yet expert say marketers continue overlooking them as consumers.  "The boomer and beyond generations are the most written about age segment", says boomer expert Dr. Leslie Harris.  "However, marketers continue to undervalue boomer and beyond consumers and, therefore, allow these consumers to make  buying decisions with few marketing or advertising programs to gain their loyalty or favorable brand attitudes".  On May 14, Harris and other leading mature market experts gathered at a New York workshop "Marketing to Boomers and Beyond:  How to Build your Business with the Mature Consumer,"  to address this and other related mature marketing issues, including the latest demographic trends, research, research findings, and how to effectively reach and resonate with the 50 plus population...............(Expect to see something on my blog about some of the details of the workshop) .       
Posted by: Darlene Jalowsky AT 05:51 pm   |  Permalink   |  0 Comments  |  Email
Wednesday, May 12 2010

I have always loved the quote, "It's not if you are going to age, but HOW you're going to age".  It is a truth that all of us have no choice to live by, but some choose to simply ignore.  We cannot escape the fact that we all, right now, at this very moment, are getting older. Instead of trying to runaway from this fact, we should embrace it.  The lines on our face and the white in our hair should tell a story of great trial and triumph.  It should speak to the fact that we lived this life to its fullest... and not lived just for ourselves.  At the end of the day we take nothing with us and leave only the good (or bad) deeds we did. 

Make sure you pay attention to "HOW" you live your life and not just that you live it.

Posted by: Darlene Jalowsky AT 04:27 pm   |  Permalink   |  0 Comments  |  Email
Sunday, May 02 2010

I have fallen in love with Georgia Richardson.  She is a self-proclaimed "baby boomer diva" as well as a writer, speaker and comedian.  She lives to make people smile and simply enjoy life.  Her website ( is full of great wonderful little tidbits of uplifting information.  In her new article "Staying in the Moment" she makes a startling discovery, "even though "staying in the moment" makes perfect sense, I've found myself borrowing trouble for what could happen, while in reality, right now is what counts". 

It made me remember how important "today" is.  I often get caught up in the meetings, the conventions and etc. It is so easy to just focus on what's coming or what tasks I have to complete.  I lose sight of just living and as boomers we need to take a step back, take a deep breath and enjoy everything that we have.  I really don't have much else to say, but take today or tomorrow to just be thankful for what all you have...oh, and to share it with someone you love!

For the full article:

Posted by: Darlene Jalowsky AT 07:15 pm   |  Permalink   |  0 Comments  |  Email



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