Saturday, May 15 2010
People 50 and older collectively hold $7 trillion in wealth and, in the United States, control 75% of the nation's disposable income, yet expert say marketers continue overlooking them as consumers. "The boomer and beyond generations are the most written about age segment", says boomer expert Dr. Leslie Harris. "However, marketers continue to undervalue boomer and beyond consumers and, therefore, allow these consumers to make buying decisions with few marketing or advertising programs to gain their loyalty or favorable brand attitudes". On May 14, Harris and other leading mature market experts gathered at a New York workshop "Marketing to Boomers and Beyond: How to Build your Business with the Mature Consumer," to address this and other related mature marketing issues, including the latest demographic trends, research, research findings, and how to effectively reach and resonate with the 50 plus population...............(Expect to see something on my blog about some of the details of the workshop) .